Business plan – DIY Creative Workshop

With the continuous development of the economy, people’s work and life pressure is increasing, it is difficult to really relax. Aiming at this business opportunity, we decided to create such a slow-life DIY creative workshop. This is a DIY Creative Workshop run by a college entrepreneurship team.  Its main business is DIY clay painting, DIY ceramics and handicraft, as well as time courier service and milk tea snack service. Although there are some DIY workshops or time slow delivery service stations, but we are better in a comprehensive, both have everything. We will strive to develop more services to attract more types of consumers and stabilize our market share. In a word, we are right to choose.

  • New ventures

Our company is called DIY Creative Workshop, which is a comprehensive Slow Living Service hall. The company’s main businesses are DIY clay paintings, DIY pottery and handicrafts, and time delivery service and milk tea snack service. Our shop will be located in the commercial street near the bustling Autumn Square. There are two main sources of funding for us: members’ s equity and our crowd-sourcing. Each team member’s share is divided according to the proportion of capital contribution, one vote per share. Each team member is a partner, sharing the decision-making power and the management power of the company. The company temporarily operates DIY clay painting, DIY pottery, time slow delivery, milk tea snacks four major services, shop assistants are also divided into four groups, each group selected a foreman responsible for the work of their shop assistants. For the management of shop assistants in four sectors, a competitive management model is adopted.  Which group has the highest performance and the best service is rewarded. Fiscally, we adopt the principle of openness and transparency, and all accounts should be open. The company’s short-term plan is to seize the market as soon as possible and recover costs. The long-term plan is to retain customers and maintain or even increase market share.

  • Products and services
    • DIY Flower-clay Painting

Flower clay painting is a kind of craftsmanship and art work which is mainly made of special color clay. Flower clay painting is a new type of relief craft decoration painting with vivid color and relief effect. The pigments used in this process are an environmentally friendly soft color mud, which can be easily painted on cardboard, wood, porcelain, stone, cloth, glass and other hard materials.  They have strong adhesion and can be used to tone each other.  Pigments in the picture are raised and layered distinctly.  After natural drying, the color mud pigments are hard as stone, with bright colors, trendy fashion, non-fading and non-falling off, and can be preserved in good condition for a long time. Deposit. Put the mud paintings on the frame, that is to say, they are beautiful decorations that can be hung and placed in the home, office and other places.

Flower clay painting has a wide range of themes and is made at will.  Like rubber clay, sand painting and hand-made pottery, it is a new art that advocates self-use, brain-use and personal imagination.  It not only enlightens children’s art, but also plays an important role in cultivating adolescents’ practical ability, creative thinking, color allocation and so on.  It can help children to achieve continuous success. Experience of Gong. Children’s self-made clay paintings are precious gifts for their classmates and friends.  They are also exquisite decorative paintings, which can be taken home or sold.  They are healthy after-school interests.  They can not only keep away from learning, but also keep away from games and Internet cafes and gradually cultivate good thinking qualities such as patience, meticulousness and creativity. Children are happy, parents are happy, everyone has a sense of achievement!

Here, children can create by themselves, cultivate their hands-on ability and thinking ability; couples can make love gifts for their loved ones to increase intimacy; pot friends can play with each other and enhance friendship. Here, everyone can find their own fun, spend a good and full period of time, leaving the most precious memory.

  • DIY Ceramics

Similar to DIY clay painting, DIY pottery is also a good way to enhance feelings and relax. I personally experience the birth of one piece of ceramics, just like a baby I personally nurtured, is it a sense of accomplishment, well done can also take home slowly to appreciate, become a collection carrying precious memories. This activity is very helpful to relax the body and mind, release the pressure, for those enterprises white-collar workers who are under too much pressure, absolutely must not be missed.

  • Slow delivery of time

Slow delivery is the same kind of mail delivery service as ordinary post office.  The only difference is that the time of delivery is decided by the sender himself. Slow delivery is a similar way of behavioral art, reminding people to pay attention to themselves in the rapid development of modern society.  It has become popular in big cities in China. The concept of slow delivery can be understood as the creative combination of «time capsule» and «traditional letters». «Time capsule» is also called time capsule, time capsule, time capsule, cultural relics capsule, and time cultural relics concealer.  It is an internationally popular way to commemorate important events.  The specific method is to put the cultural relics, materials and objects that record important events into sealed utensils and bury them underground for a long time, such as 50 or 100 years, and then take them out.

Neglecting the «slow delivery» of time can slow down the squeeze of the concept of time on people’s lives in industrial society. The inconvenient emotions expressed directly in life can alleviate the sender’s anxiety and help relieve stress by prolonging the time of receiving letters. In the instant of receiving the letter, the space-time dislocation occurs, reminding people not to forget the most precious memories and expectations in the fast-paced life style. Stop and think calmly about what is really worth cherishing.

Customers of the courier service include people of all ages, mothers-to-be, a letter for the baby to be born, and the boy who is lovelorn chooses to tell his girlfriend the helplessness of his choice after five years. Just so so. . . . . .

Write to yourself in the future, remember the ideals at the moment, pour out the distress at the moment. . .

Write to your future wife about the image of your ideal wife and your expectations for her. . .

Wrote to the future husband, Tucao why he is reluctant to appear. . . . . .

Write to the future baby, looking forward to his or her healthy growth. . .

Write to parents, friends and classmates a few years later and tell them what you want to say to them but can’t say at the moment. .

Are you ready to take this slow delivery to the future?

  • Milk tea and snacks

Milk tea and snacks are bundled as additional products. When you are happy to complete your creation, do you need some drinks and desserts?Is it especially good to enjoy the delicious food while enjoying one’s own works?Or would it be more efficient to go downstairs for an afternoon tea when you are tired at work and then shake your spirits?

  • Marketing and Marketing
    • Market positioning

The flourishing development of DIY handicraft can not be separated from the change of people’s consumption situation.  From satisfying food and clothing, we can now satisfy our psychological desire and publicize our personality.  So our market positioning is mainly for young couples who have the ability to consume and want to satisfy certain psychological desire, white-collar workers of the company, relatives and friends who are going out to gather. For different groups of people, we will introduce different choice packages, such as couple packages, parent-child packages and Party packages, to meet their different needs.  Different packages have different contents, different prices and different preferences. For groups with large numbers, they can also be offered group purchase prices.

  • Marketing propaganda

Before opening, we will have corresponding publicity to attract customers. For example, handing out leaflets, distributing push and advertising on the Internet, and launching sponsorship activities in the circle of friends, etc.

Three days before opening, we will have more concessional activities, such as 28, 58, 128 compliments, corresponding reduction and exemption activities, while also giving small gifts, surprises, such as our special milk tea snacks free trial, discount purchase activities. In short, every effort should be made in the first three days to attract customers, retain customers and accumulate reputation.

In the latter period, we will occasionally surprise customers on holidays, such as buying three free one and so on. At the customer’s birthday, it will also give customers a certain discount, in a word, only you can’t think of it, we can’t do it without it.

  • Business plan
    • Production of coloured clay pigments and finished coloured clay paintings for sale

Coloured clay painting is a fashionable decorative craft painting which is popular in the market. It mainly uses non-toxic, aromatic and non-polluting special material, colored clay, which is made by simple process and pasted with colorful clay according to the favorite patterns. The finished product resembles relief, and can also mix colors with each other. It can draw the effects of oil painting, ink painting, watercolor painting and other kinds of paintings. Coloured clay painting can be made without art foundation, and it is a new art form suitable for everyone.

Because of its novelty, fashion and elegance, many hotels, kindergartens, business offices and families use painted clay paintings as interior decorations. Therefore, the color clay painting has broad market prospects. Coloured clay pigments can also be used for students’ merchandise, crafts, leisure creation, advertising, wall decoration, relief, three-dimensional maps, art posters, paper processing, sample room modeling and other aspects.  There is a large market demand.

As a part of the main business, we should make the best investment to realize its normal operation in the early stage.  At the same time, we can adopt the consignment mode of «cross embroidery» to realize the benign interaction between operators and consumers and benefit sharing. At the same time, it can be sold online to provide services for the national market.

  • Open a Coloured Mud Gallery

On the ceiling of the Coloured Mud Gallery, decorations like vine leaves and melons and fruits are hung, and the walls are filled with finished and semi-finished paintings of various sizes. There are shelves, tables and chairs in the painted mud gallery. Some slogans are written, such as «Coloured mud painting integrates knowledge and interest, which is a new way to improve students’ aesthetic awareness, painting skills and hands-on innovation ability», «foster children’s perseverance and creativity». Patient places, quality education gardens and matters needing attention in the production of painted clay paintings, etc., are posted inside and outside the gallery or used as advertising signs. In this elegant and civilized gallery, it will be full of artistic flavor everywhere. Operators will teach the production methods of mud paintings on the spot, coupled with funny and humorous language, which is undoubtedly a live advertisement to attract customers.

Focus on training students’ economy, through high-quality services and products to enhance word-of-mouth value, to achieve «one zone, two zones, three zones» group economy, so that consumers can experience the fun of cooperation.

  • Gradually follow up other sidelines

After realizing the normal operation of the main business and having a group of loyal customers, follow-up other businesses to improve the overall quality of service, enjoy comprehensive services, constantly enhance the customer’s sense of experience, and find new fun. If milk tea snacks are provided, customers can stay longer and keep the store full. Providing time delivery service enables customers to examine their own value and value their mud works more.

  • Plan summary

In the first year of operation, we should realize the core business to connect customers, cultivate loyal customers, devote ourselves to the main business, focus on making our own characteristics, and deepen the impression of customers. At the same time, we sell products and services online.

In the second year, depending on revenue and business conditions, we will add other businesses, expand the industrial chain, and focus on the divergent development of core business, so as to add to our customers’ basic value.

In the third year, on this basis, we tentatively expanded the establishment of branches in other areas, strengthened cooperation with the industry, joined the branches, continuously realized the business scope, and covered the intra-city business in this field.

  • Management team

In today’s world, competition in the market is in large part the competition of talents, because the goals of enterprises need to be achieved by people.  The people who devote themselves enthusiastically and accomplish their work well are the most valuable resources and capital of the team.

In order to further enhance the overall awareness of all managers, service awareness, crisis awareness, market awareness and team awareness, and strive to temper their own quality and make themselves both virtuous and talented, dedicated, professional and professional talents, and become the leader and leader of the second entrepreneurship, affecting and driving the departmental staff to achieve various goals.

  • Team goals
  • Team members’ ideological and moral character can be refined and their working ability can be enhanced.
  • Team members work diligently and consistently. Sales performance has been greatly improved.
  • Team members have vigor and vitality, service efficiency, sense of responsibility and passion for work.
    • Construction object

All store managers (including deputy director and management team leader).

  • Major management aspects

Develop corporate culture, formulate relevant important rules and regulations, service etiquette and safety knowledge. Everyone is required to be familiar with relevant professional knowledge, first of all, to be able to do well in clay painting.  Secondly, to achieve basic staff literacy, to comply with rules and regulations, and to enhance the turnover of stores through service etiquette and other related details, to understand the basic knowledge of commodity display, commodity structure management, commodity inventory management, commodity promotion, Market Research and so on, and to be timely. Take self-criticism to a new level.

  • Daily requirements
  • Require managers to have a unified understanding of their ideas, improve their concepts and correct their working attitude.
  • Require managers to recognize their post functions and responsibilities, and have the ability to train subordinates;
  • The comprehensive quality of all managers has been further improved, the executive power of management has been further improved, and the management of stores has been streamlined, standardized and institutionalized.
  • All managers of stores strictly arrange their work and rest time according to the team building plan, and ask the storekeeper for leave in case of special circumstances. Only after approval can they do so.
  • Financial analysis
    • Cost of investment

Operating site: local schools, parks, near the Children’s Palace or children’s gathering place, a 100-200 square meters of facade, both as production areas and finished goods sales areas. If funds permit to enter large shopping malls, large passenger flow, a wide range of consumer groups, help to enhance sales and promote the formation of brand concept stores.

Investment and Conditions: Raw materials such as sketches, pens, mud, plywood and so on, plus rent, tables and chairs, simple decoration fees for the facade. Operators need no experience, are not subject to age, cultural constraints, have or not art foundation can be engaged in.

The main material of mud painting is mud paint, in addition to shop rent, simple tools and technology franchise fees, the total investment is about 60,000 pesos, and a mud gallery can be opened.

  • Profit analysis

If the finished picture with a frame is well-packed, it can be charged according to the size of the frame, such as inner core 15 cm * 20 cm (small), 20 cm * 25 cm (medium), 30 cm * 40 cm (large), selling at 60 pesos, 90 pesos, 150 pesos, material cost (including frame) is only 10 pesos, 18 pesos, 36 pesos; if students, children, adolescents or young people are in the clay gallery by themselves. Creation, each painting frame charges 30 pesos, 45 pesos, 90 pesos, if not, then each painting charges 15 pesos, 24 pesos, 45 pesos, material cost is only 1.5 pesos, 3 pesos, 6 pesos; a single bottle of mud (30 grams) can be sold for 6~9 pesos, but also has a net profit of 3~6 pesos.

The on-site production takes the management mode of charge first, then production, free use of materials and free guidance.  Good products can be taken home or sent to people, or can be hung in the shop for people to enjoy or sell. According to the actual operation effect, the main business of a general shop can make a profit of 150,000 pesos a year, and 600,000 pesos a year if it is managed properly. In addition, with various sidelines, profits can be increased by another 50% on the previous basis.

  • Debt risk

Because of the small capital investment, there is no debt risk. In the latter stage, we should consider from point to point, and continue to occupy the market by means of alliance expansion in the city.  We need to borrow part of the debt in order to achieve financial leverage benefits.

  • Financing return

Shop is a very «personalized» investor, whose investment will vary due to different locations, passenger flow, business scope, etc.  Therefore, we can not blindly finance until we can not do enough market research and can not determine whether we can achieve net cash inflow.

First of all, we should make a full budget.  Carefulness is also a subjective requirement.  Small businesses can be compatible with big businesses to complete together, but we must ensure the best cash holdings.

Secondly, in order to achieve a certain scale and have certain assets, we can carry out financing, expand the business area, and produce scale effect. Choose the right operator, through operating leverage, financial leverage to further enhance profits, when necessary, the operator can be given stock incentives, but the premise is to achieve financing cost offset, not blindly enhance the asset-liability ratio, while maintaining the vitality of the enterprise, but not to make the enterprise into debt crisis.

In addition, we should make clear that the basic purpose of financing is to achieve high-level planning, improve the investment value of stores.  In the choice of expanding business areas, we should lock in areas with high investment expectations, give full play to professional expertise, and ensure a high return on financing.

Editor: Liu Jiaping

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Jiaping Liu. (2019, mayo 1). Business plan – DIY Creative Workshop. Recuperado de https://www.gestiopolis.com/business-plan-diy-creative-workshop/
Jiaping, Liu. "Business plan – DIY Creative Workshop". GestioPolis. 1 mayo 2019. Web. <https://www.gestiopolis.com/business-plan-diy-creative-workshop/>.
Jiaping, Liu. "Business plan – DIY Creative Workshop". GestioPolis. mayo 1, 2019. Consultado el 25 de Mayo de 2019. https://www.gestiopolis.com/business-plan-diy-creative-workshop/.
Jiaping, Liu. Business plan – DIY Creative Workshop [en línea]. <https://www.gestiopolis.com/business-plan-diy-creative-workshop/> [Citado el 25 de Mayo de 2019].
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